In a previous article, I have outlined the specifics of a framework I’ve developed for defining innovation initiatives. In short, the framework differentiates corporate innovation initiatives by focus area (internal vs external) and innovation creation (problem-focused vs opportunity-driven). The resulting 4 quadrants can be labelled as optimise, improve, create, and reinvent. This follow-up blog post focuses on the right team setup, budgeting strategies and return on investment (roi) for each quadrant.

Corporate innovation has been under serious pressure during covid19. Innovation budgets were frozen, teams were made redundant and innovation hubs came to a halt. Why did this happen, what can we learn from this crisis (for the next), and what does this tell us about the standing and maturity of corporate innovation?
In this article, I present three innovation patterns you can apply to deal with innovation in uncertain times. I lay out pros and cons of each pattern and hope to give practical advice.