INNOVATION BEYOND PROBLEM SOLVING
Your innovation system was built for improvement. Not Opportunity Creation.
That can be changed - without a transformation program.
A few critical management decisions determine which opportunities your innovation system creates, protects, and turns into business value.
Solving customer problems is no longer enough. In mature markets, competitors solve the same problems in similar ways.
New value comes from seeing what the market has accepted as given, and designing opportunities around it.
ARBURG
Bacardi
BASF
Boehringer Ingelheim
Continental
DZ Bank
ESA
e.on
Ford
FSC
Generali
Henkel
Kaldewei
Mercedes Benz
Porsche
Provinzial
Roche
Signal Iduna
Telefonica
Unicef
ARBURG Bacardi BASF Boehringer Ingelheim Continental DZ Bank ESA e.on Ford FSC Generali Henkel Kaldewei Mercedes Benz Porsche Provinzial Roche Signal Iduna Telefonica Unicef
IF YOUR ORGANIZATION IS LIKE THE ONES WE’VE WORKED WITH…
You have invested significantly in innovation…
You have hired capable people and built a dedicated innovation team, unit or hub.
You have introduced various methods, stage gate processes and innovation funnels.
You have explored open innovation
and worked
with concepts such as ambidexterity.
Innovation is professionally managed, funded, and visible to leadership.
Employees are engaged and ideas are collected across the organization.
Governance is in place,
with portfolio planning,
and
innovation reviews.
You've done many things right.
And yet, business impact is limited.
There is a paradox at the heart of most innovation systems.
The practices that make innovation manageable in the core business also make new value creation difficult.
They help organizations collect ideas, reduce uncertainty, manage funnels, and improve what already exists. But they are not designed to create opportunities that challenge the current business logic.
Innovation Structure Design changes the conditions.
So your existing system can create stronger opportunities and new sources of value.
WORKING TOGETHER
Work on the layer most innovation systems miss.
Most organizations work on ideas, funnels, projects, and portfolios.
Innovation Structure Design works one layer deeper:
on the structural choices that determine which opportunities are created, protected, funded, and turned into business value.
No transformation program required.
Read the market.
Find leverage points.
Market conventions
We examine where your market has become crowded, where competitors follow the same conventions, and where customers are accepting weak tradeoffs.
System constraints
In parallel, we identify which processes, decision rules, funding logic, and review formats currently limit Opportunity Creation.
Make the critical decisions.
Together, we decide which structural choices need to change and which opportunity areas are worth pursuing. This is where system redesign and business potential are brought together.
Redesign the system.
Advance the opportunities.
Innovation Structure Design
We redesign the processes, criteria, roles, reviews, and governance points that shape how opportunities are created, selected, protected, and advanced.
Opportunity Creation
We sharpen the selected opportunity areas, connect them to market dynamics and business value, and translate them into the next practical moves.
